Focus Group Results

1. Overall Rating - Average rating 8/10 
2. Is it too dark - 5/6 No, 1/6 Yes.
 Those who said it wasn't too dark said:
 It isn't too dark, it is as dark as is needed to have impact.
 Isn't too dark but could be risky if mistakes are made.
 Those who said maybe said: Music videos should be uplifting, this isn't.
3. Can it be realistically done - 7/8 Yes 1/8 Maybe.
 Those who said yes said:
 Yes, as long as the group has total commitment.
 Yes, Shots aren't overly complex.
 Yes, as long as props and casting can be done well.
  Those who said maybe said: 
 The high angled shot  requires one take and if a mistake is made the       
 film will lose effect.
4. Do you agree with our decision to have no script - 7/7 Yes
 Those who said yes said: 
Actions speak for themselves.
Visual impact is so strong, no dialogue is needed.
I am confident your group will be able to portray the story without one.
Simply enhances the mystery of the main characters secret life.
5. Do you agree with our use of drugs - 5/5 Yes
 Those who said yes said:
It is relevant. There is no reason to not, it will only reduce impact.
As long as it is not glamorised.
As long as it is subtle, not explicit.
Fits with the main characters delusion.
6. What is your favourite/ least favourite thing about it:
Upbeat song, haven't tried to please a mass audience, don't go with the norm.
Office scene, fast shots unconventional but interesting.
Storyline, storyboard could have been better, six wheels?
The match of the audio with video fits del.
Exciting storyboard + idea, directs your group and is all you need a storyboard for.
No lyrics in song is bad, song choice could have been better.
7. How do you think video matches the audio: 5/6 Good, 1/6 Bad
  Those who said Good said: 
Dark theme, Dark song.
Alternative song fits alternative events.
 Song builds up as events in story do.
Both Dark.
  Those who said Bad said: 
Too upbeat of a song for dark events.
8. What will be our greatest obstacles: 
Getting subtle drug use and violence x4
None                                                     x2
The shot variety                                   x2
9. Does it have potential to gain high marks - 5/5 Yes
   Those who said yes said: 
Your group is creative and committed                  x2
As long as is taken seriously                                   x2
As long as it does 'Justice' justice
Your group is good with shots, unconventional, good at editing, A* material.     
10. Does it interest you as an audience member - 7/7 Yes
 Those who said Yes said:
 Looking foreword to it.
Interesting collaboration of audio + events, very interested to see results.
Drug abuse and violence are always interesting in media.
Love its originality.


On reflection our group feel we have established an idea which may break the normal conventions of modern music videos, but at the same time produce great interest, show great creativity and have the potential to make a high achieving music video. 
Our biggest worries after doing this survey are our violence and drug use. We will not take it out completely as it is vital for our character development, plot and imagery. However we are now working to adapt our story and use more subtle drug/violence use. 


Ryan Kearney