Branding an artist

The word we hear most often from these two videos is consistency. It is driven home the importance of an image or representation which defines the artist or band which should become an integral part of their brand. A single demographic will reel in a solid fan base whom agree with your message rather than changing up and possibly losing an audience, "clarity and repetition" is how the 'independant rockstar' describes it. For example, it is obvious that Justin Bieber would most certainly lose a many few of his millions of teenage girl followers (and Darren) if he suddenly uped style and released a hardcore grunge album. Simply put it is giving your audience what they want to hear, read and see. The artists brand is what will have attracted a fan base originally therefore when they read the artists twitter or listen to their records, they want to hear much of the same.

Articles all about branding artists, including examples of well branded artists:

http://bit.ly/aZ63MZ
                                                                                                                   
http://bit.ly/odOo4X

Posted by, Luke Clarke