Pop music is commercially recorded music which through the years has adapted to appeal to young culture. Pop has been known to be influenced by every genre and depending on the trends of the time however some genres influence pop more than others. Simply, pop music aims to attract a mass audience rather than a sub-culture, encourage dancing and put an emphasis on recording and technology rather than live performance.
Conventions, Style, Audience, Brand
It is relativly easy to identify if a music video is of the pop genre when you see one. The camera movement and angles is most commonly focused on the artist.
3OH!3 Feat. Katy Perry - Starstrukk from M2-Stil on Vimeo.
This is an typical pop video which meets the criteria of a large emphasis on the artists with a young sound which encourages dancing. It meets the demands made by their audience and is also of a high quality.
Lighting used in pop videos changes depending on the tone of the song often black and white for sad songs usually concerning breakups or enhanced colours for those which aim to be uplifting. The above has very bright lighting and enchanced colours which shows how it aims to be lightly taken.
Costumes also play a large part in pop music as they do in every genre. Within pop music however, the costume mirrors the current fashion trends of the time and shows how pop music includes a variety of things such as modern fashion, modern interests and anything else modern to appeal to their young audience.
Ryan Kearney
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