What makes a strong brand ?

The word brand when used as a noun, can refer to a company name, a product name, or a unique identifier such as a logo or trademark. Branding today is used to create emotional attachment to products and companies. A strong brand therefore can be one that is easily identifiable and also one that can be seen as reliable to consumers. A strong brand can influence customers choice of purchase and shapes the ownership experience. Branding creates trust and an emotional attachment to the particular company that owns the brand in the first place. 

How is a strong brand created ?

A strong brand cannot simply be created in a short amount of time, brands take years to become "strong" through customer interaction, advertising and heavy marketing schemes. A strong brand is one which the consumer can relate to and have an emotional connection.

Give an example of a strong brand

An example of  a strong brand would be the Beats By Dre venture. 

The Beats brand was formed via a collaboration between Dr Dre and inter-scope records chairman

Jimmy Lovine. The original Beats studio headphones where released in 2008 and they where the starting point for the brand. More and more artists began to market the headphones in their music videos creating a consumer want for the products. The product line expanded and so did the amount of artists endorsing the products. Lady Gaga, P-Diddy and Justin Bieber, three of the biggest names in the music industry each have their own versions of the product which are sold globally.

An example of the Headphones being used in a video:

We are also seeing a lot of conversion with the brand as now HTC and HP have started integrating their products with the beats audio trademark.


HTC + Beats by Dre from Oh, Hello on Vimeo.

Darren Campbell